Games/ Contests/ Sweepstakes

This case study details the omnichannel program, including retail media and in-store activations at Walmart, CVS and multiple grocers.

Strong demand for C4's seasonal test led to three 2026 summer flavors, including exclusives at Circle K and Casey’s.

Walmart is stocking exclusive packaging from the brand depicting the winners of a “Best Pup” contest as part of the retailer’s larger push to emphasize its pet offerings.

The exclusive flavor debuted earlier this year as the brand sought to strengthen its relationship with the convenience store chain.

Gamers who purchase Brisk iced tea can engage with the "Splatoon Raiders" launch through in-store displays, receipt submission and a sweepstakes.

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

From Coca-Cola and Lay's to Michelob Ultra and Casamigos, manufacturers are turning everyday shopping into opportunities to engage with the tournament and its fans.

The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.

The omnichannel effort featuring Peyton Manning and Emmitt Smith tells consumers to prioritize grilling.