How Bubble Skincare Launched at Target Direct-to-consumer brand Bubble Skincare arrived at Target in February with an exclusive Hydro Heroes set. How Target Gave Clean Skin Club the Spotlight Target dedicated an endcap to direct-to-consumer towel brand Clean Skin Club after the brand’s September launch quickly sold out. Circle K Ghost Energy Strawbango Instagram Update How General Mills, PepsiCo Bulked Up for the Super Bowl at Meijer Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9. Old El Paso Runs Football-Themed Sweepstakes at Sobeys The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer. P-O-P Spotlight: Brands Promote Sweepstakes We showcase a sampling of displays and signage that leverage sweepstakes as part of the in-store activation. Keebler 'Play Harry Potter Trivia' Pallet Displays Bacardi 'Enter To Win A VIP Experience' Sidekick Sign Panel M&M’s to Throw Nostalgic Sleepover in Times Square Store See how the brand is highlighting the launch of its rewards program and encouraging sign-ups through a sweepstakes. Activia's Sweepstakes at Loblaws Promotes Gut Health Danone’s Activia recently wrapped a sweepstakes at Loblaws that awarded one member of the retailer’s PC Optimum loyalty program 10 million points. 1 2 3 4 5 Next Last