Using its proprietary research capabilities, the Path to Purchase Institute surveyed 1,000 Gen Z consumers from across the U.S. in March 2022 to learn about their shopping habits.
The CEO and co-founder of Aglet gives a detailed look at what he thinks the future of commerce will look like, including emerging trends like NFTs and gaming as a cultural driver.
Brands and cannabis retailers are becoming more comfortable leveraging the holiday to appeal to 21+ consumers, while some focus on righting the wrongs strict cannabis laws have had in the U.S.
