The Institute is seeking nominations for its seventh-annual Women of Excellence Awards, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.
PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
