Join us for a quick-hitting trends presentation on grocery retail, followed by an interactive discussion with special guests from leading grocers who are innovating across the path to purchase. We explore evolving tactics for engaging with shoppers in-store; how BOPIS and curbside are affecting the shopper journey and new areas of opportunity; e-commerce and delivery strategies; experiments with social commerce/shoppable media, and much more.
The Institute is seeking nominations for its seventh-annual Women of Excellence Awards, which recognizes female brand marketers, retailers, agency executives and solution providers for their achievements in influencing shoppers along the path to purchase.
The second-annual Path to Purchase Institute program celebrates the year’s best Integrated, Digital, In-Store, Collaborative and Direct-to-Consumer commerce marketing activations.
PepsiCo/Frito-Lay teamed with Amazon to run a digital campaign spotlighting the return of the manufacturer's limited-edition Mtn Dew Flamin’ Hot soft drink.
Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
