Lutron Bus Tour Showroom
Brand: Lutron
Insight: Shoppers need to experience Lutron's lighting controls in order to understand them, but showroom space is hard to get.
Solution: Take the showroom on the road to hardware store parking lots around the country.
Description: The Lutron bus tour features the company's lighting controls in mock living spaces inside the motor coach, which travels to home center parking lots around the country.