Client: Safeway Inc., Pleasanton, CA
Product(s) Promoted: Participating Dairy and Refrigerated Food Manufacturers
Distribution: Safeway, Dominick's, Randalls, Tom Thumb, Vons, Genuardi's, Pavillions and Carrs
Number of Stores: 625
Production Run Quantity: 2,525
Introduction: 5/26/10
Intended Duration: 1 month
Dimensions (H x W x D): 36" x 36" x 0"
Weight: 3 lbs.
Budget Category (U.S.): $351 - $400 (includes product)