Events

The CBD pet treat brand ran a sampling program ahead of Halloween to gather consumer insights and user-generated content.

The haircare brand in April debuted a massive billboard in New York’s Times Square to showcase a new product collection along with an AR experience.

The second part of our annual survey shines the spotlight on retail media, social media, e-commerce, in-store and more.

Brands are still betting on the social media platform’s commerce opportunity amid rising seller fees, slowing user growth and a potential U.S. ban.

PetSmart has been heavily promoting an updated version of its Treats Rewards loyalty program that launches April 2.

After Chi expanded its presence at Walmart, the brand is now able to showcase and sell products on the popular social media platform.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.