Dick’s Sporting Goods’ Resale Events Return

Dick’s Sporting Goods has expanded its resale partnership with SidelineSwap, an online marketplace for new and used sporting goods, for the third straight year.

The collaboration brings SidelineSwap’s re-commerce services to more Dick’s shoppers throughout the U.S., and comes in direct response to consumers’ increased interest in resale to both save money and live more sustainable lifestyles, the companies said in a joint statement.

Throughout 2024, consumers can drop off their used sports gear at SidelineSwap trade-in events at select Dick’s locations throughout the U.S. The used gear will be evaluated by SidelineSwap buying experts, who will pay for accepted pieces in e-gift cards to use toward their next purchase at the retailer. Items that do not qualify for trade-in can be donated or recycled.

Dick’s shoppers who attended trade-in events in 2023 received an average payout of $120 for their used gear, and nearly all customers surveyed said they would be interested in reselling their used sports gear at least once per year, according to the companies.

Trade-in events this year will be held at Dick’s stores in Pennsylvania, New York, New Jersey, Delaware, Maryland, Virginia, Massachusetts, New Hampshire, Rhode Island, Connecticut, Illinois, Michigan, Colorado, Wisconsin and Georgia; with additional states potentially to be added. 

“While re-commerce in fashion receives the lion’s share of national attention, recent studies show that 77% of re-commerce actually happens in categories outside of apparel, such as sporting goods,” Brendan Candon, CEO of SidelineSwap, said in the statement. “We are excited to increase consumer awareness in sports resale through our partnership with Dick’s and make athletes aware that they can trade-in items such as baseball and softball bats, golf clubs, hockey skates, lacrosse gear – as well as many other types of sports and outdoor gear – at our events.”

“With the start of the spring sports season approaching, this is a great time for families to take stock of what they have and what they need,” added Michael Stack, vice president, strategy and corporate development at Dick’s.

The first trade-in event of the year was held April 4. To be accepted, sporting equipment must be gently-used and in good condition, no more than 5 years old, have an original value of at least $100 (give or take) and be from top sporting brands. 

To date, SidelineSwap says it has helped over 2 million athletes resell over $250,000,000 worth of used sports gear to-date, which keeps 180,000 pounds of used gear out of landfills annually.