Events

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.

Hayden Products’ Walmart-exclusive cosmetics brand launched a limited-edition Girl Scout Cookies-inspired makeup collection in February.

The design of a New Jersey store was inspired by local input and features an elevated shopping experience and curated product assortment, including a “Global Flavors” aisle and NYC-inspired soup and coffee bars.

The brand’s first visual overhaul in 14 years was unveiled a year ago, but it is rolling out across more than 120 markets this year.

Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Tata Consumer Products’ Tetley supported its expanded retail distribution and the launch of an Irish breakfast premium black tea by partnering with Ripple Street to make the product part of St. Patrick’s Day celebrations.

About half of consumers make their Feb. 14 plans a week or less in advance, according to data from Breaktime Media.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."