Entertainment Tie-ins / Licensing

The retailer is tying in to the July 21 theatrical release of "Barbie" with a sweepstakes, pop-up events and multiple licensed exclusives.

The line comprises 10 Insta-Dri shades and a Salon Effects press-on nail kit featuring playful odes to the characters, including Ernie’s rubber ducky.

The inaugural “Geoffrey Tour Across America" kicks off on July 20 in New York with a celebration at the Herald Square Macy's store.

The ice cream brands are sponsoring a drones light show to celebrate 107 years of the iconic Chicago pier as well as National Ice Cream Month.

Brands will be able to advertise alongside top TikTok videos that will be featured at the top of 3,000 Redbox video kiosk screens in the U.S.