The collaboration builds on a larger industry effort to modernize retail and tap into the digitization of the physical store, which many consider the next wave of retail media.
Snack brand Muddy Bites built an 11-foot-tall ice cream cone outside a Walmart store in Denver to celebrate their launch at more than 3,000 of the mass merchant’s locations in April.
The Walt Disney Co. launched an exclusive Disney100 collection at PetSmart in May as it continues to celebrate its 100th anniversary with retail collaborations.
June’s designation as “National Candy Month” is gaining momentum with retailers and consumers nationwide despite economic uncertainty, self-checkout lanes and other trends and factors, according to recent consumer studies.
The sweetener brand has opened the “Sweet’N Glow” salon, an immersive, sixties-inspired pop-up at the landmark TWA Hotel, to provide travelers a nostalgic photo-op and onsite experience for the summer.
The third annual Path to Purchase Institute program celebrates the year’s best integrated, digital, in-store and collaborative marketing activations, as well as a new category: packaging.
