Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments — particularly in emerging subcategories — to drive competition with retailers such as Sephora and Ulta Beauty.
Lifestyle brand Izzy & Liv tied in to the May 16 premiere of Season 3 of Netflix’s “Bridgerton” by launching a licensed collection of home decor items and women’s apparel exclusively at Target.
The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns.
Located just outside of Chicago, the store spans 150,000 square feet and two stories with 19 departments of furniture, home decor, housewares, appliances and home improvement products.