Digital Marketing

Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.

An endcap in Target used a “Gut Health with a Tropical Twist” message to plug a pineapple variety of the brand’s greens and superfoods powder.

The technology provider's "Audience Optimizer" solutions replace retailers' traditional paper ads with targeted and personalized online ads.

Marketers can now buy and launch targeted, programmatic audio ads across the retailer’s locations through Lowe’s One Roof Media Network.

An 88-foot dome, set up this month in Montreal first and then Toronto, will feature live DJ sets and 360-degree visuals of Mexico landscapes.

The direct-to-consumer skin care brand launched a limited-edition collection tied to the June 14 theatrical release of Disney-Pixar’s “Inside Out 2.”