Digital Marketing

Six campaigns won OmniShopper Awards in three "In-Store Marketing" categories.

Shining the spotlight on the year’s best campaigns for shopper engagement.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

The company’s Schwarzkopf brand enlists partners for a full omnichannel campaign.

DTC toothpaste brand Hismile brought back its limited-edition candy cane flavor for the holidays, this year selling it exclusively at Walmart and through HismileTeeth.com.

Each month, we showcase a sampling of eye-catching displays and themes from P2PI’s robust Image Vault. Here are four displays tying in to Christmas and the December holiday season.

Session by session notes from the November event compiled by the editors of the Path to Purchase Institute.

The Gen Z shopper, the increasing influence of content creators, and Amazon’s dominant comeback are among some of this year’s most notable holiday trends, according to recent reports. 

InMarket surveyed hundreds of marketers at CPG brands and agencies on their predictions for the upcoming year, AI investment strategies, measurement focuses and more.

The beverage manufacturer is partnering with the drugstore chain for an online holiday recipe hub.