Digital Marketing

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

7-Eleven is partnering with Red Bull, Mars Inc.’s Snickers and Ferrara Candy Co.’s Trolli for a promotion that will award 50 winners with a VIP experience at the college football game of their choice.

The keys to its growth strategy are a new data partnership as well as investments in the store guest experience, advertising and Ulta’s retailer media network.

One campaign won an OmniShopper Award in the "Packaging" category.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The warehouse giant admits it's still the early days, though.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.