Digital Marketing

PepsiCo’s SodaStream released a white and gold version of its Terra sparkling water maker exclusively at Target ahead of the holiday season.

The move supports CPG brands in personalizing the shopping experience and driving increased spend on grocers’ digital advertising platforms.

Direct-to-consumer kitchenware company Caraway made its biggest brick-and-mortar push to date by launching at 350 of Target’s nearly 2,000 stores in October.

Instacart grew the number of stores it delivers from by 60% in 2022, including new and expanded partnerships with Rexall, Linen Chest, The Bay and three new Metro banners.

As Dry January and alcohol-free beverages gain momentum, 125 Boisson brands are now available for U.S. delivery via the Drizly platform.

Industry leaders will gather four times a year to participate in roundtable discussions on topics and trends impacting the retail media landscape.

Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.

Chicory data explores how brands and grocery retailers are responding to the latest advertising trends, including the rise of retailer media networks and new media tactics.