Walmart is rebranding its media arm as Walmart Connect and expanding its scope with the launch of a programmatic buying platform in partnership with technology company The Trade Desk.
Meijer tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular dangling a "buy 2, get 1 free" offer on Dove, Suave, Tresemme, Axe, Degree and Vaseline SKUs.