Digital Marketing

Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.

Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.

The festive Meta Lite Bar experience is Miller Lite and TerraZero Technology’s fourth activation in the metaverse this year.

Campaigns executed through the Retail Ad Network are delivered programmatically across web and DOOH properties.

Doritos After Dark pilots a special ghost kitchen menu in several metro areas and a pop-up event in Los Angeles.

TalkShopLive partnered with Best Buy to give shoppers who purchase from the live commerce platform the option to pick up their items in-store.

Family Dollar teamed with Crayola to kick off the 2022 back-to-school season with a sweepstakes awarding $250 store gift cards to teachers.

The personalized skincare company is also undergoing a full brand refresh that will roll out in 2023.