PepsiCo/Frito-Lay’s Cheetos partnered with Amazon in November to exclusively offer a limited-run “Cheetos Duster” blender meant to turn the snack food into a powder that can be used as a cooking ingredient.
Revolution Beauty in October launched a line of cosmetics inspired by DreamWorks Pictures’ "Shrek" movie series, with Walgreens as its exclusive brick-and-mortar retailer.
Thought leaders and executives from top retailers and brands, including Mattel and Whole Foods, shared perspectives on where the retail industry is headed in 2023.
Research highlights how the pandemic and market factors in recent years have driven Baby Boomers to shop online more and try new brands, as well as how digital tools are impacting buying decisions.
The move is designed to allow the retailer media network to own the end-to-end customer experience for brand advertisers and partner with them to deliver a richer commerce experience for Lowe's shoppers.