Digital Marketing

The updated homepage employs fresh imagery, live video and a social media-inspired scroll designed to encourage product exploration.

The oil giant and convenience store operator has acquired a network of EV charging stations that double as a media network.

PRN executives share their thoughts on the state of in-store media, the opportunities and challenges available, and best practices for activating without getting "Minority Report" creepy.

Recently, retail media networks have taken the advertising world by storm. To unlock the potential of media networks, retailers and advertisers need comprehensive location intelligence metrics, which offer greater visibility into shoppers’ offline habits.

Sponsorcart technology allows CitrusAd brand and retail partners to launch video ad formats tied to corresponding SKUs for add-to-cart functionality on RMNs.

The brand will debut its new logo and look, which includes a bolder typeface, enhanced color palette and updated packaging, beginning this fall in North America.

Recent retail news includes Instacart's enabling of weighted produce items and impulse buys, and Dollar General bulking up its beauty offerings.

“The Clinique Lab” is a gamified, photorealistic 3D environment replicating the brand’s Clinique Counter brick-and-mortar experience.