Digital Marketing

The BevAlc company’s Topo Chico hard seltzer finds an audience online.

The Mondelez candy brand drives awareness and sales of new flavors through a Circle K Froster frozen beverage program.

As the beer giant prepares to air its first Big Game ad in more than 30 years, it's uniting Coors Light and Miller Lite in a floor display touting a co-branded promotion with Draft Kings.

For the third year in a row, Coca-Cola Co.’s BodyArmor is giving Walmart an account-specific overlay to its national incentive encouraging shoppers to “Commit to Fit” for their New Year’s resolution.

We provide a glimpse at how some retailers and brands activated during the holiday season — online, in stores and beyond.

Kroger has united fellow sponsors of the International Chili Society’s World Championship Chili Cook-off for a “Chili Your Way” campaign.

Trellis has partnered with the Walmart Connect API to automate key components of the retail giant’s advertising platform using AI.

The Path to Purchase Institute compiled a roundup of activity that caught our eye from an increasingly crowded field of players.

Target rolled out a Tabitha Brown line of vegan food and cookware on Jan. 8 as its third of four planned limited-edition collections with the social media influencer.

Our 27th annual survey finds commerce marketers concerned about navigating inflation and the economy, while also trying to figure out how to leverage the promise that retailer media networks bring.