Digital Marketing

Leap Media Group enables brands to serve up personalized experiences across the regional grocer's owned omnichannel properties, online or offline.

The retailer is testing two new ad formats at its brick-and-mortar locations: product demos that connect to Walmart.com and targeted Walmart Radio spots.

The partners tied in to Earth Day with a two-month purchase incentive that supported The Nature Conservancy.

Target is tying in to the May 26 release of the Disney movie with an exclusive apparel collection inspired by costume designer Colleen Atwood’s work on the film.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We present a sampling of how brands and retailers are using QR codes to create omnichannel marketing efforts and interact with consumers.