Cross-Merchandising

Unilever’s Dove launched its first ever holiday product line exclusively at Walmart in November.

The "My Joy" commercial is a continuation of the manufacturer's five-year plan to increase investments, representation and amplification of diverse creative voices in front of and behind the camera.

Albea’s Innovative Beauty Group brand incubator launched a blue-light blocking cosmetics line exclusively at Walmart in August.

One campaign won an OmniShopper Award in the "Packaging" category.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Target is teaming up with British retailer Marks & Spencer to offer a holiday collection for the second year in a row, this time adding wine.

Using in-store retail media to maximize shopper conversions

The snacks brand will pre-launch a modern, cleaner spin on its beloved animal crackers in January at Food City and Weis Markets stores.

Peacock Premium is now available for free to all Instacart+ subscription members in the U.S.

Revolution Beauty tied in to the 20th anniversary of the Warner Bros. movie by launching a cosmetics collection inspired by the Christmas film exclusively at Walmart on Nov. 4.