New consumer research from ChaseDesign explores how online grocery shopping is evolving, how shoppers are engaging with e-commerce services and which retailers are doing it best.
As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.
Our exclusive research shows insights about why consumers are shopping in-store, what they are shopping for, what drives them to make spontaneous purchases, and the factors influencing their in-store experience.
