Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. A Gift for Sales Lift? Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly. Canada Dry Taps Cost Efficiencies for Holiday Displays 2001 P-O-P Snapshots Highlights of recent and upcoming P-O-P promotions by more than 40 top companies R.J. Reynolds Thinks Green for New Smokes More "Pleasure to Burn".... Korbel Aims for Younger Brandy Drinkers Bristol-Myers Squibb Customizes Displays for Wal-Mart Hall of fame Profile: Steve Spetnagel A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola Perrier Rolls Out Wood Displays for Calistoga Bottled Water New Beringer P-O-P is Set in Stone GlaxoSmithKline Places Smoking Cessation Centers in Doctor's Offices First Previous 544 545 546 547 548 Next Last