Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Pall Mall Reintroduced With New Package, P-O-P Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban Closing the Gap As retailers gain more expertise and power in directing their own P-O-P, suppliers are creating more efficient pieces. That means more customization and less control for suppliers. Modeling Coupon Values for Ready-to-Eat Breakfast Cereals Examining the factors that influence coupon face values New Loyalty Program Offers S&H Points The Future? One-to-One, According to Peppers Display Helps Moves Supplement to Retail Klever-Kart Guides Consumers In-Store Masses of Merchandisers 'Energize' Launch First Previous 546 547 548 549 550 Next Last
