Cause Marketing/ Community Programs

CVS Health for the third time is activating its national sponsorship of the American Heart Association’s "Go Red for Women" movement.

ShopRite tied in to Procter & Gamble's Jan. 27 brandSaver FSI event with a feature in its Jan. 25/27 circular touting Pantene's pledge of $5,000 to the retailer’s longstanding “Partners in Caring” community program combatting hunger.