Account-Specific

J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11.

The sweepstakes at Canadian retailer Sobeys and its Safeway banner awards points for the Scene+ loyalty program.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

7-Eleven is partnering with several major packaged food and beverage brands for a “Snacks or Sips” sweepstakes.