Samantha Nelson
ARTICLES BY THIS AUTHOR
- 10/24/2022
Strands Hair Care Brings Customizable Products to Walmart
Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator. - 10/16/2022
ColourPop Conjures Harry Potter Line at Ulta
The cosmetics brand brought a line of licensed Harry Potter products exclusively to Ulta as part of an ongoing partnership with the beauty retailer. - 10/13/2022
Sour Patch Kids Promotes New Flavors with Circle K Froster Exclusive
Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy. - 9/29/2022
E.l.f. Cosmetics Ups Its Game at Target
E.l.f. Cosmetics this summer launched a gaming- and metaverse-inspired collection exclusively at Target. - 9/28/2022
Hershey Gives Walmart a Super Hero Exclusive
Hershey Co. provided Walmart with an exclusive pack of Hershey’s chocolate bars depicting Nubia (aka Wonder Woman) as part of a series of limited-edition SKUs that feature DC Comics superheroes. - 9/21/2022
7-Eleven Makes Summer ‘Brainfreeze Season’
Convenience store chain encouraged shoppers to cool off with a Slurpee, Big Gulp and more. - 9/15/2022
Brands Support Wellness at Target
GSK ran an "All for Wellness" campaign at Target this spring, shining a spotlight on the manufacturer's efforts to help underserved communities. - 9/13/2022
Clif Bar Treats Petco to an Exclusive
Clif Bar & Co. launched a line of plant-based jerky treats for dogs exclusively at Petco, and with it secured merchandising for its flagship brand bars for people at the pet chain. - 9/8/2022
C4 Energizes Wawa Hoagies
Nutrabolt’s C4 is running a promotion at East Coast convenience store chain Wawa that dangles a free can of the brand's energy drink with the purchase of a classic hoagie sandwich. - 9/1/2022
Meijer Drives Green with Avocados from Peru
Meijer recently wrapped a sweepstakes with the Peruvian Avocado Commission’s Avocados from Peru awarding one winner with a custom 2022 Tesla Model 3 electric car.
