Jessica Binns

Author Profile

Jessica Binns is a journalist who reports on the intersection of retail, fashion and technology. Her work has appeared in Vogue Business, WWD, Footwear News and other trade and business outlets, and she has appeared on CNN as a commentator on consumer and retail trends.

ARTICLES BY THIS AUTHOR

5/5/2026
How PepsiCo Used Walmart's Data to Rethink Launch Playbook
Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy.

Jessica Binns
5/4/2026
Why Reaching Gen Z Men Is a Growth Opportunity
Why brands and marketers are falling short and where the opportunity lies.

Jessica Binns
1/25/2026
How Walmart, Other Retailers Are Turning Creators Into a Core Growth Engine
Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.

Jessica Binns

Jessica Binns

Author Profile

ARTICLES BY THIS AUTHOR

How PepsiCo Used Walmart's Data to Rethink Launch Playbook

Why Reaching Gen Z Men Is a Growth Opportunity

How Walmart, Other Retailers Are Turning Creators Into a Core Growth Engine