Jessica Binns
ARTICLES BY THIS AUTHOR
- 5/31/2026
Beauty CEO Andy Chiu on What Influencer Marketing Actually Demands
The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale. - 5/31/2026
The AI-Enabled Shopper Is Already Here; Are Stores Ready?
With thousands of stores, tens of thousands of associates and millions of customer interactions, the fashion enterprise is building for a shopper walking in with AI as her guide. - 5/5/2026
How PepsiCo Used Walmart's Data to Rethink Launch Playbook
Executives from both companies detailed how the beverage giant worked with Walmart Connect to pivot from a digital "drop" to a national media strategy. - 5/4/2026
Why Reaching Gen Z Men Is a Growth Opportunity
Why brands and marketers are falling short and where the opportunity lies. - 1/25/2026
How Walmart, Other Retailers Are Turning Creators Into a Core Growth Engine
Creators are expanding beyond TikTok and Instagram to platforms like Substack, Discord and Reddit, where deeper trust is built through long-form and subscription content.
