Just ... Say ... What? When it comes to snacks and fast food and cigarettes and booze, the nanny wannabes at retail are off base. Impact of Front Displays on Hispanics Impact of End-Aisle Displays on Hispanics Impact of Aisle Racks on Hispanics 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology 2. Creative Elements Ratings, by Product Category 3. Creative Elements Ratings, by Most Important Channel 1. Creative Elements on Displays: All Respondents Chart O: Measuring P-O-P Effectiveness In-Store TV Sales Lift: Computer Software Product A First Previous 10 11 12 13 14 Next Last