Impact of Front Displays on Hispanics Impact of End-Aisle Displays on Hispanics Impact of Aisle Racks on Hispanics 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology 2. Creative Elements Ratings, by Product Category 3. Creative Elements Ratings, by Most Important Channel 1. Creative Elements on Displays: All Respondents Chart O: Measuring P-O-P Effectiveness In-Store TV Sales Lift: Computer Software Product A In-Store TV Sales Lift: Computer Hardware Product A First Previous 10 11 12 13 14 Next Last