Consumer Attitudes & Behavior

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

Learn how the CPG manufacturer is addressing the challenges of GLP-1 users and exploring new product offerings.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

Walmart, grocery stores and Amazon are among the top shopping destinations for the Feb. 14 holiday, according to data from Breaktime Media.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.

The 2024 holiday season highlighted shifts in shopper behavior and retail strategies, writes Great Northern Instore’s Dan Sabanosh.

Learn how store brands performed in comparison with national brand sales.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.