Guidance for Food Advertising Self-Regulation 2005 P-O-P Trends Report Brand marketers evaluate retailer performance, P-O-P budgets and technology 3. Creative Elements Ratings, by Most Important Channel 2. Creative Elements Ratings, by Product Category Chart P: Criteria for Selecting P-O-P Suppliers Chart M: Fairness in Category Management Chart Q: Use of RFQs Measuring & Enhancing Shelf Visibility Strategic Implications of Consumer Research Best Practices: Retailers and Consumer Research First Previous 11 12 13 14 15 Next Last
