Display Customization Study to Get Underway Soon Using Research to Guide P-O-P Decisions Using research to guide, assess and improve in-store marketing Retailers: How Might Consumer Decision Trees Be Improved (Cont.) Retailers: How Might Consumer Decision Trees Be Improved? New Product Pacesetters 2003 Analyzing the most successful new products of 2002-2003 Effective Packaging Research M&M's Darkens Image for 'Color Quest' Marketers: How often do your displays feature space for price signs? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Marketers: Given typical space limitations in stores, what would you do in each scenario below? First Previous 13 14 15 16 17 Next Last
