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Attitudes: Retailers

Retail Knowledge Equals P-O-P Power
1997 P-O-P Trends Report: Retailer Survey

Stores demand they be heard in development of P-O-P programs
Buying Custom P-O-P

A collection of articles that provide a blueprint for buying customized P-O-P solutions
Small, Select Group Speeds the Process

Using a handful of vendors to supply all work keeps competition alive, cuts work, if right group is found
P-O-P Purchasing: What Lies Ahead?

Many see P-O-P purchasing methods changing, but not all agree on how the changes will occur
1996 P-O-P Trends Report: Retailer Survey

Retailers know what they want, just ask them (please!)
Survey Indicates Use of Outside Merchandising Services will Grow
Consumer Behavior Study Measures Promotion Effectiveness
Pay Inches Upward While Satisfaction Slips Slightly

Annual Survey Finds Changes Come Slowly
Taxation: Thomson-Leeds Co. v. Taxation Division Director

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