Retailers: What Do You Consider in the Decision to Accept Vendor-Supplied P-O-P? Retailers: What is Your Company's Attitude Toward P-O-P/Merchandising? Retailers: Do You Require Display Allowances of Marketers to Obtain Placement of P-O-P? Retailers: What Will Happen in the Next Few Years? Retailers: Which Product Categories Produce the Most Effective P-O-P? Product Marketers: How Have Retailer Attitudes Toward P-O-P Changed? Retailers: Do You Have a Merchandising Director Who Reviews All P-O-P Accepted by Your Store? How Appropriate for this Channel of Trade are Manufacturer-Supplied P-O-P Materials? How Retailers Rate the Durability of Manufacturer-Supplied P-O-P Materials How Retailers Rate the Sales Effectiveness of Manufacturer-Supplied P-O-P Materials First Previous 18 19 20 21 22 Next Last