"Supermarket P-O-P Close-Up" Study Examines How We Shop An exclusive survey reveals what's going on in the minds of consumers as they interact with P-O-P displays Research Before Production: the Key to Successful P-O-P The Mirage of Promotional Lift Do price promotions really pay out? Home Center Industry Isn't Sharing: Study Manufacturers and retailers in the home-center market differ on what the term "category management" means and how it should be achieved. 1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales Mass Merchants Speak Out on P-O-P Third-Party Merchandising Services Offer Key Advantage Mass Merchant P-O-P An Anchoring and Adjustment Model of Purchase Quantity Decisions Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion First Previous 19 20 21 Next Last