Retailer Survey Shows Surprising Results Retail Knowledge Equals P-O-P Power 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs Cigarette Launch Eclipses Counter 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories First Previous 3 4 5