Brand Activation Excellence We showcase five best-in-class campaigns from the retail media networks and shopper marketing categories of the 2024 REGGIE Awards. Retail Media Up the Funnel Nielsen executives discuss their company’s role in the media landscape, including measurement. REGGIE Awards: Excellence in Activation We showcase various best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. REGGIE Awards: Excellence in Activation Best-in-class campaigns from the Association of National Advertisers’ (ANA) annual REGGIE Awards. Shopper-Focused Excellence: Reggie Awards Salute to Shopper Excellence: Reggie Awards Salute to Shopper Excellence: Effie Awards Column: Theories of Evolution ANA Study Shows Marketers Prepared for Continuing Economic Hardships Shopper marketing seen as better off than other areas Joe vs. the Retail Gnomes 1
