Mondelez Intl.

The campaign is both a sale and community event in Chicago as the banner continues its strategy of hosting parties to build loyalty and brand recognition.

HMT Associates' Joe Conti shares the playbook for driving incremental profit growth.

Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities.

A creative OOH campaign near ShopRite locations increased awareness and connection outside of stores.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

7-Eleven built buzz for its annual micro-holiday by partnering with Coca-Cola Co.’s Powerade and Ferrero Group’s Nerds to launch a pair of new Slurpee flavors.

Brands and retailers are rethinking how they guide consumers to reduce friction and build relevance along the path to purchase.

Heineken, Ghirardelli, Oreo and other brands have caught our eyes in stores this holiday season.

Four campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Four campaigns won OmniShopper Awards in four "Digital" categories.