PriceSpider

P2PI asked industry leaders across retail media, data, AI, creative and CTV to share which trends and strategies will drive shopper engagement and commerce in 2026.

The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI.

Experts from Roku, PriceSpider, Kevel and NCSolutions will explore how retail media networks are evolving and integrating on-site and off-site media. 

Industry experts point to ownership of the in-store environment, ROI on AI investments and organizational tensions among current retail media challenges.