Member Perspective

Dunnhumby's Tracey Lewis explains why the latest AI tools cannot replace cross-functional alignment and strategy.

Inmar's Emma Versaw shares three structural shifts influencing shopper interest in alternative beverages.

Future bar code changes can give CPGs a unique touchpoint, writes AirBaton's Caleb Sheppard.

Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes.

When every day is the next big sales event, emotion beats timing, writes Momentum Worldwide's Adriano Lombardi.

Here's how brands can make the most of the in-store environment, writes Brandmovers' Francesco Onorato.

Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

Here are ways artificial intelligence can fill skill gaps, writes Craig Jenkins of Dacs.

T&G Global's Jen Lessner shares five strategies CPGs use to turn brick-and-mortar challenges into advantages.