Member Perspective

Here are ways brands can adjust their strategy going into 2027, writes Blue Chip's Sonja Evans.

Data reveals what shoppers want and the steps CPGs need to take this season, writes AMP Agency's Erik Ricard.

Epsilon's Gillian MacPherson explains how aligning customer identity and data across teams improves personalization and measurement without needing a complete organizational overhaul.

Here is how shopper activations can influence agentic commerce — and how brands can start measuring impact, writes RSM&'s Steve Nottingham.

Brandmovers' Jen Kunz shares what brands can learn from the uncomfortable overlap between two disciplines.

Here's how brands can go beyond simple shopper recognition to a more effective response, writes Epsilon's Heather Campain.

Menasha's Regina Bailey explains the benefits of innovative packaging for consumer engagement.

Project Partners Network's Leigh Ann Schwarzkopf shares the intellectual property types trending in food, health and elsewhere.

Chris Thron of Digits shares what's working, what's changing and how brands should plan for fall at the mass merchant.

Sean Turner of Swiftly explains how to reach consumers at relevant moments — and at scale.

Project Partners Network's Leigh Ann Schwarzkopf highlights successful collabs in BevAlc, beauty and elsewhere.

Surfside's Jon Lowen explains how retailers can better reach consumers ready to buy BevAlc digitally.