Packaging Strategies: Color as the Point of Difference 'Try Me' and 'See Me' Tactics Expand From toys to fruit, marketers keep finding new ways to involve consumers with packaging Top Decorative P-O-P Materials of 2004 Gerber Uses 'See Me' Package to Extend Brand Recognition key to new product launch; Trader Joe's sustains image with Euro cookie canisters. Display Incorporates RFID Tracking SmartDisplay helps track inventory, reduce stock-outs with embedded labels Images Float In Displays Coupon Dispensers Withstand Harsh Weather RFID Powers Interactive Display Displays information when product picked up from shelf Assessing Lowe's Bilingual Package Plan Not-So-National Brands Exclusive packaging isn't just for mega-retailers anymore First Previous 79 80 81 82 83 Next Last
