Marketing Toolbox

Money spent at the front end on research is being matched at the back end on compliance checks

The new realities of in-store merchandising -- and how brands can succeed

Units ship flat or fully stocked with brochures and small products

Modular display system uses cross-merchandising as a template for design

A look at recent programs that integrate multiple digital touchpoints with retail

Loyalty firm Colloquy champions key's convenience, but mobile phones may be better for retailers

Latino marketing experts encourage connecting with the demo's passion points, like family, to reach them at retail