Vendor/Solution & Service Provider

Meet Toronto-based GOcxm, one of the Path to Purchase Institute's member companies.

Through a partnership with Swiftly, the cooperative aims to simplify its digital ecosystem while enabling more personalized promotions and measurable media activations.

The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook.

The move adds Ameritest’s creative testing product to Vista Grande’s innovative consumer and shopper insights capabilities.

The partnership combines omnichannel agency services with AI-enabled retail media, sales and content optimization.

P2PI’s fourth annual awards program honors top commerce marketers who are pioneering retail media. Nominate a colleague or peer by Feb. 20!

A new partnership with ISM unifies in-store screens and audio into a programmatic, DSP-enabled network.

The solution allows brands and agencies to join first-party data with Instacart purchase behavior/signals to inform planning, activation and omnichannel measurement.

New measurement tools are designed to bring digital-style targeting, attribution and optimization to physical store environments.

Through an expanded partnership with Looma, the retailer is doubling down on video screens in its wine and spirits departments.