Hasbro Category Management
Client: Hasbro, Pawtucket, R.I.
Products promoted: The full line of Hasbro games and puzzles
Category management strategy: With an easy-to-use rotary dial, the Interactive Game Selection Center simplifies decision-making by narrowing down three choices: age, price point or alphabetical selection.
Retailer: Mass merchants
P-O-P company: DCI Marketing, Milwaukee
Number of displays: 1,000
Date of introduction: Still in test markets