Toy, Hobby, & Games

Product: Bath and beach toys
Number of displays: 650 of each
P-O-P company: Great Lakes Packaging Corp., Germantown, Wis.
Distribution: Independent specialty toy stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
These new displays for BRIO'S bath and beach toys feature two formats using only a few components to keep tooling costs as low as possible. They replace permanent racks that were sturdy but less design-conscious.

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.

It knows when to hold 'em

Client: Microsoft, Redmond, Wash.
P-O-P Company: Schutz International Inc., Morton Grove, Ill.
Division: Permanent, Toys
Size of Run: 5,400
Objective: To present the new ActiMates technology to consumers in a way that would demonstrate the innovations and educational values of this early learning system while showing how much fun the product will be for a child. The compact size of the display and graphic packages allowed for placement on endcaps and inline.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.