Toy, Hobby, & Games

Product: Children's videos
Number of displays: 50
P-O-P company: Design Phase, Northbrook, Ill.
Introduction: February 1998
Duration: Permanent
Construction: Sheet steel, polystyrene, aluminum, fiberboard, vacuum-formed plastic
This new unit from Buena Vista Home Video allows retailers to merchandise videos in high-traffic locations without worrying about pilferage.

Client: Sega of America, Redwood City, Calif.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Marketing Objective: Standing more than seven feet tall, the unit attracts consumers with bold graphics and a high-tech look and allows them to experience the Sega Saturn platform through trial.

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.

Client: Kmart, Troy, Mich.
Products Promoted: Educational toys
Objective: To provide consumers with the opportunity to see and try new educational toys and to create a uniform presentation for four different toy vendors and 12 toys.
Introduction: September 1997
Construction/Materials: Injection molding, lithography on styrene and coated stock
P-O-P Company: DCI Marketing, Milwaukee

Client: APBI interactive kiosk systems, Alexandria, Va.
Products Promoted: Photo stickers on various computer-simulated backgrounds
Objective: This user-friendly display can accommodate more than one customer at a time. It creates interest in the sticker station technology while housing the computer hardware in a protective, secure environment. Interchangeable graphics enable the display to fit into any retail environment
Introduction: October 1997

Product: Yo-Yos
Number of displays: 2,500
P-O-P company: Graphic Communications of California, Huntington Beach, Calif.
Distribution: Independent toy and specialty retailers
Introduction: March 1998
Duration: Temporary
Construction: Corrugated
Oddz-On's new countertop yo-yo display is small, visually appealing and gives specialty retailers another way to market its products.

Client: Adams Manufacturing Corp., Portersville, Pa.
Products Promoted: Animal magnets
Objective: To give the product personality and increase the appeal to children.
Introduction: January 1998
Construction/Materials: E-flute corrugated with four-color process direct print
P-O-P Company: Weber Display & Packaging, Philadelphia

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo merchandise
Objective: To use the highly recognizable Mario as an icon to identify the area where Nintendo products are displayed and sold.
Construction/Materials: Rotationally molded polyethylene with acrylic paint finish
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: Interactive doll
Objective: To design an interactive, informational display for high-traffic endcaps in toy departments, and to allow customers to test the product through a series of interactive buttons and audio enhancement.
Introduction: September 1997
Construction/Materials: Injection-molded plastic, styrene graphic wings
P-O-P Company: Schutz International Inc., Morton Grove, Ill.