Toy, Hobby, & Games

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.

Client: BRIO Corp., Germantown, Wis.
Distribution: Independent toy stores
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Division: Permanent, Toys
Objectives: To introduce BRIO'S new motion train and cars while grabbing consumers' attention with a colorfully decorated and dimensional header that demonstrates the total train environment.

Retail chain: Toys 'R' Us Inc.
Marketer: Disney Consumer Products
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: The Pooh "Hundred Acre Woods" environment was created as a branded environment to increase sales of licensed products.

Client: Cendant Software, Torrance, Calif.
Distribution: Mass merchants and specialty computer software retailers
Size of Run: 2,000
Producer: White Plus, El Segundo, Calif.
Division: Temporary, Computer Software
Objectives: To gain primary placement in retail accounts that don't currently carry Cendant's product line, as well as gain secondary placement at those that do carry the client's product.

Product: "Play With The Teletubbies" CD-ROM
Number of displays: 250 pallets, 200 floorstands
P-O-P company: Justman Packaging, Commerce, Calif.
Distribution: Comp USA (pallets); smaller computer chains and mass merchants (floorstand)
Introduction: November 1998
Duration: Temporary
Construction: Corrugated with litho-laminated sheets (pallet); corrugated (floorstand)
Display set-up: Retail staff
The biggest selling point of this floorstand is the prominent graphics of the four Teletubby characters.

Client: Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,700
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Semipermanent, Other Services and Establishments
Objectives: To create a colorful and festive lobby display for the holiday season. It was designed so small children would have easy viewing of the popular "All Dogs" plush toys and characters.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.