Toy, Hobby, & Games

Client: Applause Inc., Woodland Hills, Calif.
Producer: Justman Packaging & Display, City of Commerce, Calif.

Client: Sony Computer Entertainment America, Foster City, Calif.
Product Promoted: NBA Shoot Out '97 software for the PlayStation game console
Marketing Objective: The floor graphic was one component of a P-O-P campaign to draw attention to and promote the game.
Producer: Beeline Group Inc., Newark, Calif.
Distribution: Software product superstores, toy stores, electronic product superstores
Quantity: 3,200
Materials/Process: Sub-surface screen print, 4-color process on 3M ControlTac
Introduction: February 1997

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others

Client: Toshiba America Consumer Products Inc., Wayne, N.J.
P-O-P Company: Al Gar/The Display Connection Inc., Moonachie, N.J.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motor or Non-Illuminated

Client: M.W. Kasch, Mequon, Wis.
P-O-P Company: DisplayGroup Longview Fibre Co., Milwaukee
Division: Temporary, Toys
Comments: This display gives the retailer a spring/summer toy selection that they would not normally buy because of inadequate in-line space for this type of product. The display takes a normal 15 linear feet of in-line space and compresses it into 16 square feet with 33 different items being showcased. The displays produced revenues in excess of $600,000 in additional sales to areas not previously serviced.

Product: Kasparov electronic chess games
Number of displays: 1,000
Distribution: Toys "R" Us stores
Introduction: June 1997
Duration: Permanent
Construction: Acrylic (base), cardstock (header)
Sales of Saitek Industries' Kasparov electronic chess games more than doubled at some Toys "R" Us stores compared to the same period last year after the company shipped an acrylic display with a header featuring a blinking red dot.