Client: RJ Reynolds Tobacco Co., Winston Salem, NC
Product(s) Promoted: Snus
Distribution: Convenience Stores and Tobacco Outlets
Number of Stores: 100,000
Production Run Quantity: 100,000
Introduction: 5/1/07
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 10" x 14"
Weight: 20 lbs.
Budget Category (U.S.): $251-$300 (display only)
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC
Design of the Times 2008 Contest Declaration