Supermarket/Grocery

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

From Chain Store Age, Dec. 22:

One campaign won an OmniShopper Award in the Digital: Social Media Activation category.

One campaign won an OmniShopper Award in the Digital Marketing (Non-Retail Media) category.

Four campaigns won OmniShopper Awards in the In-Store Marketing: Product Display category.

One campaign won an OmniShopper Award in the In-Store Marketing: On-Shelf Campaign category.

Two campaigns won OmniShopper Awards in the Collaborative: Brand-Retailer category.

Five campaigns won OmniShopper Awards in the Integrated Path to Purchase Activation category.

From Chain Store Age, Dec. 22:

Two campaigns won 2021 OmniShopper Awards in the Digital: Mobile Activation category.